Branding in performance


What differentiates a top performer in financial services?


Have a look around your office, hopefully, there are a few star performers. You’ll probably find that there are a few similarities that differentiate your average joe from your office’s Richard Branson. What is it? What are they doing differently?

With the development of social media and an increasingly individualised society, you now need to become the Usain Bolt of the business world in order to get ahead. He’s a terrific example of someone who has pushed themselves to excel in their field but has also developed an outstanding personal brand to ensure he stands out from his competitors off the track as well, even after an expected loss.

In the past brand has unequivocally been the domain of companies. Today, most individuals have their own brand, even if they haven’t consciously curated it. A digital footprint that defines who we are and what we’re about to strangers. According to an AVG study, 92 percent of children under the age of two already have a digital footprint.

The question is no longer IF you have a personal brand but whether you decide to actively define it or let it define you.

So, how do you grow your personal brand?

  • Google yourself. Chances are potential business partners or employers are doing the same. That awful photo from your uni days might not be as hidden as you’d like it to be
  • Develop a narrative. Tell a Game of Thrones worthy story about how you’re absolutely the best of the best. Make sure to keep it personal, authenticity is key
  • Get in front of people regularly. Attend networking events, post on social media, create video content – be bold
  • Set reminders. Becoming a social media influencer may not be on your to-do list and come as naturally to you as many of the younger millennials, so don’t be afraid to utilise your calendar to remind yourself to post
  • Build your tribe. Treating others with kindness and respect will create an inherent trust in the marketplace, both of your abilities and integrity

Remember, your personal brand should be ubiquitous and ever-evolving. Be strategic about how you want to be perceived in the market, develop a compelling story that explains your evolution and then spread it fearlessly and shamelessly. The more connections you make and value you add, the more sought after you’ll become.


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