Gen Z – born between 1997 and 2012 – is entering the workforce with new expectations, new motivations, and a fresh perspective on what success looks like. They’re pragmatic yet purposeful, digitally fluent yet deeply human, and their influence on how companies hire, engage, and retain talent is already being felt across every industry.
To help employers understand this shift, we released our Gen Z US Hiring Report 2025 – a comprehensive look at how this generation is changing the US early careers landscape, and what organisations need to do to keep pace.
Based on insights from 250 Gen Z college students and recent graduates, the report explores how this generation’s priorities are evolving – from what attracts them to an employer, to what makes them stay.
It examines how Gen Z are balancing flexibility and structure, how their view of diversity and inclusion is changing, and how technology and human connection are influencing their career choices.
The findings reveal a generation that is clear on what they value, increasingly focused on growth and security, and looking for authentic engagement from employers who genuinely understand their needs.
The 2025 Gen Z US Hiring Report offers a data-led look into:
This isn’t just another survey – it’s a roadmap for any organisation serious about attracting and retaining the best young talent in a market defined by change.
With competition for early-career talent fiercer than ever, understanding Gen Z isn’t optional – it’s essential. Their expectations are redefining what a compelling employer brand looks like, and their choices today will shape the future workforce for decades to come.
The Gen Z US Hiring Report 2025 distils these insights into practical takeaways for business leaders, talent teams, and hiring managers, helping you build recruitment strategies that engage this generation from first contact to long-term retention.
